With the rise of new media platforms,
Singapore has been made known to the world as a food paradise with its
exquisite local cuisine. Food critics and consumers themselves have raved about
its unique quality through sites like twitter, facebook and more. Globalization
was the phenomenon that inculcated the presence of such platforms into our
everyday lives, which thus broadcast Singapore’s reputation as a food paradise.
However, with globalization, it exposed Singapore’s market to the eyes of
consumerists and emerging industries. This led to an influx of fast food joints
that aimed to capture the market, which reduced the demand for local
specialties. Thus, the current problem faced by locals is conserving the traditional
food culture of Singapore. This essay will discuss two solutions that may be
implemented to adapt to the changing environment.
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